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My passion is supporting people who want to show up authentically in the world of search.
How does that help you?
As a solo-entrepreneur or personal brand, the most powerful tool you have is your authentic self. Searchers are human and they are yearning for the "real deal." They are looking for connection and for businesses that understand their need behind the query.
It isn't just about being your authentic self though. It is easy to get caught up in the game of "playing big" and bringing your message to the market. One of the biggest mistake solo-preneurs make in marketing, is getting stuck in the ego-centric side of their business.
In order to create content that is valuable, a shift has to take place; willingness and sincerity to move from ego-centric to customer centric models.
In plain English, this means learning to speak directly to the needs of your ideal clients. It can take years of trial and error. I help you short-cut that process.
The Organic SEO packages and consulting you'll find on this site have been designed to help you get your message in front of the right people, at the right time, in a customer-centric way.
I support you with a process for synchronizing search, social media and an on-going content strategy to draw people who are most likely to buy from you by understanding their situation from their point of view.
Showing up in search, with content that deeply resonates with your reader, can change your business and free you up from endless marketing, to doing the work you really want to do.
With the right guidance you can move from always "finding customers" to "getting found by customers."
The background:
I started my career in enterprise level sales and ended my career as an elearning professional. I say 'ended my career', because I don't consider myself on a career path now. There's no upward climb or corner office to work for.
My motivation for working comes from a desire for a richer life; meaningful work, honest conversations, enjoyable clients and time with my family and friends.
Again, why me?
I am a search and social marketing specialist with a soft-spot for people who do meaningful work.
I believe people doing great work should be found in search results ...but the reality is, big brands, authority sites and internet marketers dominate the first few pages of search results. I am passionate about changing that. I'm dedicated to supporting businesses who don't worry about page one results.
I also have experience on the technical side of marketing. More specifically, I wrote the online training for Google's Enterprise level products, including Google Search Appliance, while working at Google. That experience gave me a pretty keen insight into how Google search technology works. The combination of my experiences gives me some weird form of super powers. :)
I would sincerely love the opportunity to work with you.
If you think a strategic approach to organic SEO is a good fit, checkout the packaged offers or group SEO Coaching.
Read more about my SEO philosophy and Point of View
Or...drop me a line and we can chat about your business needs.
The time will come
when, with elation
you will greet yourself arriving
at your own door, in your own mirror
and each will smile at the others welcome,
and say, sit here. Eat.
You will love again the stranger who was your self.
Give wine. Give bread. Give back your heart
to itself, to the stranger who has loved you
all your life, whom you ignored
for another, who knows you by heart.
Take down the love letters from the bookshelf,
the photographs, the desperate notes,
peel your own image from the mirror.
Sit. Feast on your life.
Derek Walcott
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Ready to learn more about attracting your ideal client through a search strategy? Download Scents and Signals a Free ebook and guide to winning the heart of you ideal client.
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