When You Show Up Great things Happen...You want your website to be a reflection of your values, strengths, ideas, and gifts you share with the world. And it most likely is. Most value based businesses put a great deal of thought and effort into creating an environment for their right people. But there's something missing. Your website just isn't doing the heavy lifting you had hoped for.
It generates interest, but where's the sales?
You've written sales letters based on the best advice you can find, you describe your ideal client in the "Is This You Page" and you have even created multiple packages to make it easier for people to buy at a level they are comfortable with.
The only thing you haven't tried is SEO. You've heard some top business coaches and brand personalities say it is waste of time and frankly, you were happy to jump on that bus because you really don't have the patience to wade through endless points of SEO. You don't see the point of just getting more traffic, especially considering how much time and effort SEO takes. You've already poured your heart and soul into your website, you share endlessly on Twitter and Facebook, and truly believe your best clients are going to come from word of mouth anyway, so why bother.
Word of mouth is always the goal. If we think about the services and people we recommend, do they have something in common? Doesn't it always tie back to a level of expertise and unique approach at solving a particular problem or specific desire? We find ourselves naturally excited to share resources that have specificity and we barely remember those that are general.
So what does this have to do with SEO and this course?
Thanks for asking!
I've renamed and restructured Organic SEO Training to Organic Search Audience Optimization.
While it still draws on the benefits of SEO, it goes much deeper into the mindset and strategy needed to create specific solutions and information that satisfies the desires of your ideal client.
Every training session, in the 6 series, is intentionally created to lay a solid foundation for meaningful and specific, conversations with your right people. Being specific takes a new level of clarity, precision in language, and research to understand the intersections of your solution and your ideal client's needs.
You will learn how to blend your ideal client + your business goals + search engine requirements. Yes, these three can and do blend.
After this webinar series you'll know how to:
- Find keywords and phrases for your business
- Create content that attracts links
- Determine search queries your ideal client is most likely to use
- Build a stronger social media presence
- Get more referrals
- Book more just-right-for-you clients
- Increase influence, trust and authority
"I hired Tami last Fall to help me with my SEO. Seriously, she did one 10 page report for me at the time (which was really fairly priced), and I implemented everything she suggested, and in the last 4 months, my business has quadrupled! "
Lisa McLatchie
Style & Image Expert
"What I liked most about Tami's Presence in Search Webinar was Tami's generosity and patience as well as her unique and organic approach to SEO and Social Media. That, and the amazing results I am already seeing in my business.
Before I took Tami's webinar, I was completely intimidated and paralyzed by the complexity of SEO and worried that paying attention to it would undermine the authenticity of my website.
Now I love SEO and find it stimulating as well as anchoring.
Before I write a post, or a new service page, I know how to make it accessible by doing 10 minutes of simple research. I know exactly where to put the keyword terms and how to organize and optimize my page without compromising my integrity or authenticity.
Actually, I am now finding that SEO enhances and deepens my connection to "my market" and my ideal clients.
I would recommend it to anyone who is starting a business or to those who want to fine tune and expand their business. It is one of the most valuable business skills I have now. Thanks Tami!"
- Krista Joy Arias MamaMuse
"I was on the fence about signing up for this webinar, wary of yet another online offering and wondering if it would truly teach me what I needed to know.
Lucky me - I took the leap, and found that not only did I gain incredible insight into the world of SEO, but also unexpected clarity around my niche market and ongoing website development.
Tami offered her abundance of technical knowledge and translated it into language that was easy to understand and integrate into my business. She was remarkably willing to tailor the course to our specific needs and interests, and responded in depth to questions specific to my business.
The group Facebook page offered a place for us to exchange ideas and questions, extending the learning beyond the webinars and allowing for deeper integration of the material.
If you want to increase your business visibility and create an effective strategy to build your online presence, get off the fence and sign up now.
This webinar is by far the best investment I've made in ten years of self-employment."
- Sarah Juliusson, Birth Your Business - www.birthyourbusiness.ca
"Thanks Tami for sharing your wisdom in the Presence in Search webinars. You've gone above and beyond to make sure we got our questions answered and you've given us so many tools and resources. I really have no more excuses left for not getting my sites optimized. (Well, except I do need to find some time!)"
- Leigh Clark
Thank you for your great class on Presence in Search. having the
webinars accessible at any time is so great as I can learn on my own
schedule. Not only that but the private Facebook group has been so
awesome, I have learned so much from the others in our group. And thank
you for making it affordable too!
- Charlotte Lammerhir
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